Measure M- Transient Occupancy Tax

On June 17, 2024, the City Council voted to place a measure on the November 5, 2024 ballot that, if approved by the voters, would allow the City to collect Transient Occupancy Tax (TOT) from guests of Short-Term Vacation Rentals and would modernize the City’s TOT regulations. The question that will appear on the ballot is:

Measure M- Transient Occupancy Tax (TOT) Measure 

To maintain City services impacted by tourism (public safety, streets, beaches, parks, trails), shall the Del Mar Municipal Code be updated to require TOT from guests of all short-term vacation rentals (30 days or less), hotels, and similar facilities – regardless of unit/bedroom count – on rent charged (excluding third-party booking fees), and allow online booking vendors to collect/remit TOT to City of Del Mar, generating approximately $775,000 annually in local revenue, until ended by voters?

• TOT Ballot Measure Text (PDF) 
• TOT Ballot Measure Impartial Analysis (PDF)
• TOT Ballot Measure FAQ (PDF) 
•  Argument In Favor Of TOT Ballot Measure (PDF)

No argument against Measure M was filed in the office of the City Clerk.

The timeline for the submittal of arguments and rebuttals is as follows: